Skip to main content

Infinity Financial Partners

  •  Richmond: (804) 421-2367 x3  
  •  Fax: (804) 421-2384

Sustainable Living Today, Planning for Tomorrow

Infinity Financial Partners

  • Home
  • About 
    • Our Team
    • Fiduciary Responsibility
  • Services 
    • Investment Management
    • Financial Planning
    • Insurance Strategies
  • Giving Back
  • Resources 
    • Client Center
    • Market Insight
    • Weekly Market Commentary
    • Weekly Economic Commentary
  • Locations

Design Your Future

With a focus on long-term financial planning, we work with clients to understand, develop,
and work toward their financial and retirement goals

Learn more

Stay Engaged

We host regular client-centered events with an educational focus and relaxed atmosphere

Learn more

The IFP Team

A blending of different backgrounds, unique experiences, and new ideas.

Learn more

Fiduciary Standard

Acting in your best interest, entrusted to do what's right

Learn more

  Previous   Next

    You are here

  1. Home
  2. About
  3. Fiduciary Standard

Fiduciary Standard

At Infinity Financial Partners, we believe it is our responsibility to educate investors about the fiduciary model and the benefits independent advisors provide. 

A fiduciary is defined as a person who has the legal and/or implied moral responsibility to manage the assets of another person.  Essentially, a fiduciary is a person or organization that owes to another the duties of good faith and trust. The highest legal duty of one party to another, it also involves being bound ethically to act in the other's best interests.

Organize - Formalize - Implement

When working with us in an Advisory Fiduciary capacity, we are held to the fiduciary standard and a prudent process is followed from the first conversations and throughout our relationship:

  • Organize - Understanding your needs and wishes as a client, as well as where you currently stand.
  • Formalize - Transforming details such as time horizon, risk tolerance, and investment experience into an actionable Investment Policy Statement and forward-looking plan.
  • Implement - Putting investments and strategies into place after a thorough evaluation and due diligence process.
  • Monitor - Ongoing review of both an individual's plan and the investment that support that plan. We believe this is the most important and potentially rewarding step in the process.

We are investment fiduciaries, stewards of our clients' money, entrusted to do what's right.

About

  • Our Team
  • Fiduciary Responsibility

Book a Meeting

Tell a Friend

13405 Ashland Road
Ashland, Virginia
23005 United States

  •  Richmond: (804) 421-2367  
  •  Fax: (804) 421-2384
  •  ronniep@ifpllc.com

Securities and Advisory services offered through LPL Financial. A registered investment advisor. Member FINRA & SIPC.

The LPL Financial registered representatives associated with this website may discuss and/or transact business only with residents of the states in which they are properly registered or licensed. No offers may be made or accepted from any resident of any other state.

LPL Financial Form CRS

© 2025 Infinity Financial Partners. All rights reserved.

Website Design For Financial Services Professionals